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Juan Atkins and the Institutional Failures of American Culture

First Floor

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Juan Atkins and the Institutional Failures of American Culture

The Detroit techno icon’s untimely death has provoked an outpouring of grief, but it ought to spark questions about why his legacy isn’t being recognized outside the usual electronic music bubble.

Nov 3
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Preview

Juan Atkins died on Saturday, and The New York Times hasn’t mentioned it. The Guardian did. Le Monde did. Der Spiegel, Süddeutsche Zeitung and De Zeit all wrote about it too. The same could be said for major media outlets all around the world, but the United States’ most prominent paper of record hasn’t even posted a brief news story, let alone a full-blown obituary.¹

It’s possible that the NYT is still putting something together. Obituaries, after all, are often largely written in advance—at least at major newspapers—and given that Atkins was only 64 years old, his death is something that few people anticipated. Even so, the total lack of acknowledgement seems odd, especially when the paper did manage to quickly publish the obituary of another music figure who died on Saturday.

That figure? Martin Erlichman, who was primarily known as Barbara Streisand’s longtime manager.

No offense to Erlichman, Streisand or anyone else that he worked with, but none of them legitimately changed the world in the same way that Juan Atkins did. His impact on music and culture was immeasurable, and of all the loving tributes that flooded social media during the past 48 hours, it was this brief post from Ghostly International founder Sam Valenti that cut right to the heart of the matter:

Atkins was still a teenager when he formed Cybotron alongside fellow Detroit resident Rik Davis, and the duo’s first single, 1981’s “Alleys of Your Mind,” is arguably the first-ever techno single, though that designation has also been applied to subsequent efforts like 1982’s “Cosmic Cars,” 1983’s “Clear” and 1985’s “No UFO’s,” which he created after leaving the group and adopting the solo moniker Model 500. In the years that followed, he linked up with Kevin Saunderson and Derrick May, and while the trio famously became known as the Belleville Three² and were jointly hailed as the leaders of techno’s first wave, there was never any question that Atkins—whose nickname was literally “The Originator”—was the genre’s true Prometheus figure. It’s no surprise that Moodymann—himself a Motor City legend—on Sunday put up a clip in which he referred to Atkins as “The Big One” and his “hero,” asserting that Detroit techno wouldn’t have happened without him.

Techno’s humble origins will forever be part of the genre’s allure, and the (admittedly oversimplified) tale of young Black teenagers creating futuristic sounds amid the post-industrial decay of 1980s Detroit has proven intoxicating to multiple generations of electronic music aficionados. Several decades later, that tale now sits at the foundation of a global, multibillion-dollar industry, sustaining a vast ecosystem of festivals, clubs, labels, distributors, record stores, publicists, promoters, publications, journalists, influencers and artists—a handful of which have achieved legitimate superstar status. Atkins’ creativity and vision spawned an empire, one that extends around the globe and has not only attracted countless brands, but in recent years has drawn the attention of venture capitalists, private equity firms and multinational corporations.

Electronic music, in other words, is now a big business, and when The New York Times last year published an article touting the genre’s post-pandemic “boom”—an article that ironically ended with a quote from Kevin Saunderson saying “Detroit techno is forever 🖤”—it largely framed that surge in terms of economic might and the sheer scale of the music’s contemporary audience. Did Atkins benefit from that boom? One could argue that he did, as he continued gigging steadily throughout his life, and was repeatedly held up—at least in electronic music’s more thoughtful circles—as a foundational figure. Just a few months ago, he was interviewed in front of a crowd as part of the conference portion of this year’s Dekmantel festival in Amsterdam, and last Friday, only one day before his death, Berlin’s vaunted Tresor label released an expanded and remastered reissue of The Infiniti Collection, a 1996 compilation of material Atkins had put out under the name Infiniti.

Among those who knew his music, Atkins was a revered figure—the outpouring of social media tributes and remembrances that have surfaced in the past two days is a testament to that—but that reverence had its limits. While he was alive, Atkins could always find work, but in many ways, he was treated more like a historical curio than a world-changing visionary, especially within the United States. That treatment isn’t specific to him—the country has a long history of failing to properly appreciate and support its homegrown electronic music artists—but would the death of a similarly transformational figure from another genre be seen as a niche concern or, in the case of The New York Times, be put on the back burner (or possibly disregarded altogether)?...

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