mailwal

Want to skip the blank canvas, John?

Woo

What’s New with Woo

Meet Purple, Woo's new free block theme that helps you launch a store with all the important parts already in place (think home page, cart and checkout, order confirmation, and more).

It's a complete foundation that's yours to shape. You can add products, fine-tune the look and feel to match your brand, and use ready-made patterns to quickly create any additional pages.

Check out the demo, John — then see how you can make Purple your own.

From our Marketplace

Smarter prices for more holiday sales

4 in 5 holiday shoppers use Google or YouTube1 — and Google for WooCommerce helps you reach these high-intent customers, right when they're ready to buy.

Our tip: use Price Benchmark to compare your pricing to other merchants, and set competitive offers for your best sales season yet.

New to Google Ads? Kickstart your holiday campaign with $500 USD or more in Google Ads credit.2

1 According to a survey conducted by Ipsos (full citation below).

2 Terms and conditions apply.

Turn printed materials into store visits

Picture this: A shopper scans the QR code on your packaging, flyer, or in-store signage, and lands on a product page, care instructions, or matching products.

QR Code by QodeVault lets you create 14 types of branded QR codes. You can change where a dynamic code points after it's printed, and see where it's scanned, how often, and on which devices.

Coming in WooCommerce 11.3

WooCommerce 11.3 is due for release on November 10. Here are a few of our favorite highlights for merchants:

  • The On-Sale Badge can now display the discount as an amount or a percentage. You can also set prefix and suffix text (think “Get 25% off”), and variable products automatically show the maximum discount, like “Up to 50%”.
  • More blocks get styling controls for colors, spacing, and borders, including Product, Featured Product, Featured Category, and Product Categories List. Plus, the Product Result Count and Catalog Sorting blocks are now even more customizable.
  • Set your refund and return policy pages via Settings > Advanced > Page setup in your WP Admin dashboard. WooCommerce adds structured data linking to the selected page, so search engines can find it — no custom markup required.
  • Thanks to user feedback, swiping through Product Gallery block images on mobile feels smoother and more intuitive.

Bite-sized updates

  • Slow and steady wins the race — except when it comes to online stores. If your store loads slower than you'd like, Christina shares steps to get things up to speed, no code required.
  • The Pressable MCP Guide for WooCommerce Stores is here! Pressable MCP connects your hosting to any AI agent. Get free prompts for pre-launch readiness checks, backup and recovery, post-incident diagnosis, security scans, staging, and monthly health checks. Download the guide for free.
  • "What will shipping cost, and will it arrive in time?" Your answers are promises, and keeping them gives seasonal shoppers a reason to buy from you again. Renzo shares strategies to help you set realistic shipping deadlines and meet customers' expectations this holiday season.

1 "According to a survey conducted by Ipsos in eight countries, At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms." - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.

Run your store from anywhere:

This email was sent to [subscriber]. You're receiving it because you opted in when creating an account, submitting a form, or checking out on WooCommerce.com.

We do not use open tracking pixels in our emails.

WooCommerce, Inc. is located at 60 29th Street #343 San Francisco, CA 94110, USA.

© 2026 WooCommerce, Inc. — an Automattic company.