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Welcome, I’m glad you’re here

Nir Eyal
Nir And Far by Nir Eyal

Hi there,

Thanks for subscribing! I’m glad you’re here.

This publication is for people who want to better understand what drives human behavior, including their own.

I write about the hidden psychology behind distraction, habits, motivation, decision-making, belief, productivity, and technology. My goal is to help you see those forces more clearly, so you can use them intentionally in your work, your relationships, and your life.

As a free subscriber, you’ll receive new essays exploring how behavior works and how to change what keeps us stuck. I’ll share science-backed ideas, practical frameworks, and occasional exercises to help you think more clearly, act more intentionally, and build the kind of life you actually want.

If you’re new here, here are a few good places to start:

If you’re looking for more, paid subscribers get a deeper and more applied experience.

Paid subscribers receive expanded frameworks, practical exercises, prompts, and tools to help you put these ideas into practice, not just read about them. You’ll also get access to my regular Ask Nir Anything live conversations and Q&A sessions, along with a closer look at how I think, write, research, and work through the ideas behind my books and essays.

If the free publication helps you understand the ideas, the paid subscription is designed to help you apply them.

A quick tip: if you don’t want to miss future emails, add this address to your contacts or drag this email into your Primary inbox.

Speak to you soon!
Nir

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© 2026 Nir Eyal
340 S Lemon Ave #7871, Walnut, CA 91789, United States