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Now, “liquid content” is a thing in France, too

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  • A new study into audio consumption in France, by Audion and YouGov, has highlighted that digital audio is now a mass-market medium - and suggests that the concept of “liquid content” is part of the country’s consumption patterns. 58% of people in the country say that they’ve started content on one platform and finished it on another. The data also shows that YouTube dominates digital audio in the country; and that the morning commute is the peak consumption time.

  • Got a YouTube channel? Why isn’t it on Spotify, asks Flightcast, which has launched a new tool to enable all YouTube creators to automatically get their content onto Spotify video. The YouTube-to-Spotify tool is available today, and could mean that YouTubers can earn money from Spotify as well, subject to the company’s eligibility rules.

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