Unpacking Apple's alternative ID block; Walmart forces agents through Sparky
Today is October 28th, 2026. This is your Mobile Dev Memo.
Apple’s identity-resolution block is not ATT for the web
Published on 10/28/2026
Apple is blocking identity-resolution services in WebKit via dynamic rules, a move distinct from ATT as it does not favor an Apple ad network.
Agentic commerce is a mirage (part 5)
Published on 10/26/2026
Walmart’s new protocols manage third-party AI agents by routing traffic through its Sparky agent to protect proprietary data and ad revenue.
Meta Q3 2026 earnings: interpreting early Muse metrics
Published on 10/22/2026
Meta’s Q3 2026 results highlight accelerating ad prices and early commercial engagement metrics for its new AI-driven personal agent, Muse.
Podcast: Designing eCommerce for agentic discovery (with Rishabh Jain)
Published on 10/28/2026
Popular News This Week
- Meta says shopping is Muse’s primary use case (Social Media Today, 10/22/2026)
- Grand Theft Auto VI reportedly requires a 210GB download (Engadget, 10/27/2026)
- DoorDash reportedly in talks to acquire Instacart in $17 billion deal (Techspot, 10/27/2026)
- TikTok is going after Yelp and Google Maps with an in-app restaurant guide (The Verge, 10/28/2026)
- Meta considered a ‘whisper strategy’ to turn academics against Jonathan Haidt (The Verge, 10/28/2026)
- SK Hynix third-quarter profit sharply beats estimates on AI memory boost (CNBC, 10/27/2026)
- This is how badly X wants you to pay to promote your posts (The Verge, 10/28/2026)
- Nvidia to invest $3 billion in Meta as tech giants deepen AI partnership (CNBC, 10/27/2026)
- Instagram is testing 90-minute videos (Mashable, 10/27/2026)
- From Wall Street to Silicon Valley, Anthropic IPO poised to have massive ‘trickle-down effect’ (CNBC, 10/26/2026)
- Pinterest introduces new programmatic buying partnership (Social Media Today, 10/26/2026)
- Anthropic’s IPO S-1 Spells Out a Future of Promise and Peril (NYTimes Technology, 10/26/2026)
- Meta delays business terms update over data scraping concerns (Social Media Today, 10/25/2026)
- OpenAI now trains its frontier AI models with no internet access (The Verge, 10/23/2026)
- Spotify says yes, it is busting people for using Family Plan sharing too widely (The Verge, 10/22/2026)
Last Week on MDM
Meta’s GenRecs Tokenization and the generative retrieval opportunity
Published on 10/20/2026
Netflix Q3 2026 earnings: Advertising falls short
Published on 10/21/2026
Podcast: Amazon and Agentic Commerce (with Adam Epstein)
Published on 10/21/2026
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Copyright 2026 Mobile Dev Memo by Eric Seufert.