Welcome to build mode

Hi 👋,

Thanks for subscribing to build mode. Expect a 🔥 newsletter in your inbox every week or two. We cover tools, tactics, and taste builders need to build successful products, companies, and careers.

Some of our greatest hits include:

• 50 things we’ve learned about building successful products

• Product management is broken. Engineers can fix it

• The magic of small engineering teams

• Non-obvious behaviors that will kill your startup

• The hidden danger of shipping fast

• Collaboration sucks

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What is PostHog?

This newsletter is written by the team at PostHog, so you may be wondering: what is PostHog?

PostHog makes your product self-driving. It pairs all the context needed to build a successful product with agents that find opportunities and ship fixes. You can use our Web, Slack, MCP, CLI, and Desktop products to leverage our tools like:

• Product analytics – funnel analysis, retention, user paths, SQL queries, etc.

• Web analytics – a simple overview of your visitors, pageviews, and sources

• Session replay – observe real users, real usage in your web or mobile apps

• Error tracking – capture, group, assign, and solve errors happening in your app

• AI observability – see traces, costs, latency, and more usage of your LLM-powered features

• Context warehouse – join data from PostHog with external sources like Stripe or Postgres

• PostHog AI – your AI product assistant. Answer questions, write SQL, automate usage, and more

• Feature flags – feature management, instant rollbacks, local evaluation

• Experiments – multivariate tests, automated statistical significance, JSON payloads

• Logs – filter, aggregate, and explore logs; works with your existing OTel setup

• Surveys – NPS, free text, and multiple choice surveys

• Customer data platform – ingest, transform, and send data between 145+ tools

• Workflows – trigger Slack messages, emails, or events based on live user behavior

Best of all, all this is free to use. We’re 100% self-serve, have generous free tiers for each product, and our pricing is transparent.

Get started with PostHog for free

Want to learn more? Check out our docs for more about our products or our handbook to learn about our history, strategy, and how we work.