Will The Google Ad Tech Ruling Benefit Publishers?

As this email sends some of the most talented operators in the industry are taking their seats in New York for the AMO Summit. We’ll have the lessons, scoops and points of dispute for you here in the next few days and weeks. Until then, though, the newsletter must go on.

First up: following a landmark antitrust case, Google will soon be required to make behavioral changes to its adtech business. But whether publishers will reap any benefit remains up in the air.

And we spoke to Axel Springer-owned EMARKETER about its acquisition of RetailX’s research arm—hearing the move is part of a strategy to build up proprietary data while making its human experts ever more recognizable.

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Advertising
Could Google’s Ad Tech Ruling Reshape Publishers’ Operations?

“We think that while there might be some short-term volatility, ultimately the yields that publishers will see will remain largely stationary.”

Read full story here.

Data
This B2B Company’s AI Strategy: Star Analysts and Proprietary Data

EMARKETER’s acquisition of RetailX’s research arm gives it new proprietary data and methodologies that it can use in its AI products and potentially extend into new geographies, industries and categories.

Read full story here.

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